Bespoke stand for Solutrans:
the global crossroads
of the industrial vehicle.
Exhibiting at Solutrans, the biennial event for road and urban transport professionals at Eurexpo Lyon? With more than 64,000 trade visitors and 1,100 exhibitors and brands, The Good Experience designs and installs a stand built to showcase your vehicle range: Volkswagen Utilitaires has already trusted us.
Solutrans, Eurexpo Lyon.
The world's meeting point for innovation across the truck, industrial and urban vehicle industry: manufacturers, bodybuilders, equipment suppliers, distribution networks.
The whole industrial vehicle industry.
Manufacturers, coachbuilders, fitters, equipment suppliers: more than 64,000 trade visitors, a quarter of them international, gather every two years.
Bespoke, turnkey.
From 3D design to teardown. A finish standard worthy of a show where a machine is judged by eye as much as by its spec sheet.
The whole industry gathered
under one roof.
At Solutrans, the whole truck, industrial and urban vehicle industry comes together: manufacturers, bodybuilders, fitters, equipment suppliers, tyre professionals and distribution networks. A stand has to put full-size vehicles centre stage, not just a brand identity.
The world reference for industrial vehicles.
Every two years at Eurexpo Lyon, Solutrans brings together the entire truck, industrial and urban vehicle sector. The next edition will run from 16 to 20 November 2027.
- Eurexpo Lyon
- Biennial · next edition 16–20 Nov 2027
- International show, industrial & urban vehicles
A global professional audience.
64,000 trade visitors, 25% of them from nearly 100 countries: an audience that comes to assess the performance of manufacturers and equipment suppliers, not to stroll through a consumer show.
- 64,000 trade visitors (2025 ed.)
- 25% international, nearly 100 countries
- 1,100+ exhibitors and brands
1,100 exhibitors, 30% from 21 countries.
With 30% international exhibitors from 21 countries and 46 conference sessions, Solutrans confirms its global reach, with Italy, Germany and Spain topping this edition's featured countries.
- 1,100+ exhibitors and brands
- 30% international exhibitors, 21 countries
- 46 conferences
An increasingly
international reach.
In 2025, Solutrans brought together 64,000 trade visitors at Eurexpo Lyon, 25% of them international from nearly 100 countries, alongside 1,100 exhibitors and brands. In a crowd that dense, your stand is the first sign of your place in the industry.
2025 edition at Eurexpo Lyon. Solutrans brought together 64,000 trade visitors from 18 to 22 November 2025 — 25% of them international, from nearly 100 countries — with 1,100 exhibitors and brands (30% international, from 21 countries) and 46 conferences. Italy, Germany, Spain, Belgium, the Netherlands, Switzerland and Turkey were among this edition's headline countries. The next edition will run from 16 to 20 November 2027, at Eurexpo Lyon.
Setups
by The Good Experience
at Solutrans.
A stand to match the range, at the heart of road transport's biggest event: the Volkswagen Utilitaires stand puts a whole fleet of commercial vehicles centre stage. Designed, built and installed by our team.
Work, in large format.
A stand worthy of the range: large, structured, designed to showcase Volkswagen commercial vehicles to trade buyers and fleet operators. Configuration and hands-on areas at the heart of the setup.
Your next Solutrans stand.
What if the next setup by The Good Experience were yours? Brief us, let's talk.
One approach only:
bespoke, turnkey.
From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.
You're probably wondering…
Solutrans is above all a show where people come to see and try the vehicles. We design structures able to hold several full-size vehicles, with configuration and hands-on areas, as on the Volkswagen Utilitaires stand, where a suspended circular frame makes the stand visible from a distance.
With that density, a trade visitor picks and chooses rather than seeing everything. We work on tall signage, visible from the aisle entrance, to capture attention before people even step onto the stand.
With a quarter of visitors coming from nearly 100 countries, product presentation has to rely on clear visual cues rather than long sales pitches in French. We design spaces where ranges and configurations can be understood at a glance.
Many Solutrans exhibitors want visitors to be able to configure or get hands-on with a vehicle on site. We plan dedicated zones for these uses, integrated into the architecture rather than added afterwards, like the configuration spaces on the Volkswagen Utilitaires stand.
Let's give your brand
pride of place at Solutrans.
Twenty minutes are enough to define floor space, setup and budget, and see whether we move forward together.