Bespoke stand for SIAL Paris:
your food brand
gets tasted at the show.
Exhibiting at SIAL Paris, the world's largest food show? In five days, a product isn't explained: it's tasted, demonstrated and brought to life. The Good Experience designs, builds and installs your turnkey stand. Italian Do It Better has already trusted us at this show.
SIAL Paris 2026, Paris Nord Villepinte.
The world's largest food show. Five days, 100% trade, to meet buyers from all over the planet.
The whole food planet.
Importers, distributors, retail, foodservice, manufacturers: buyers who come to source from every corner of the globe, not just to browse.
Bespoke, turnkey.
From design to teardown. A deliberately demanding approach that puts impact first.
Five days, 200 countries,
and buyers in a hurry.
SIAL Paris isn't a show, it's a city: dozens of halls, 200 countries represented, and buyers making their choices on the move. Before drawing anything, three things to keep in mind: the scale of the show, who you're there to meet, and what's stirring the food world this year.
Five days, the global food gathering.
A biennial show, SIAL Paris brings together the entire global food industry. Its 2024 edition, marking the show's 60th anniversary, broke every record.
- Paris Nord Villepinte, sector-based zones
- Biennial show · next edition 17–21 Oct 2026
- SIAL Innovation, conferences and competitions
Buyers who come to source from around the world.
Importers, distributors, major retail chains, out-of-home foodservice, manufacturers: a complete ecosystem, coming from 200 countries to list, negotiate and discover tomorrow's products.
- 285,000+ visitors in 2024
- 200+ countries represented
- A 100% professional audience
Innovation, transition, terroirs and know-how.
The food sector is reinventing itself: plant-based, healthy, snacking, local, CSR. Your stand must embody this positioning, not just display it.
- SIAL Innovation & major trends
- Plant-based, healthy, snacking
- Terroirs, know-how & sustainability
285,000 visitors,
and no one retraces their steps.
7,500+ exhibitors, 285,000+ visitors, 200+ countries: at this scale, a buyer doesn’t walk an aisle twice. What they didn’t see in passing, they won’t see.
60th anniversary in 2024. SIAL Paris delivered a record edition and confirmed its status as the world's largest food show. The next edition will run from 17 to 21 October 2026, at Paris Nord Villepinte.
Setups
by The Good Experience
at SIAL Paris.
A high-end trattoria at the heart of the world's largest food show: the Italian Do It Better stand showcases the full richness of Italian gastronomy. Designed, built and installed by our team.
Italy moves into Paris.
A stand that brings the full richness of Italian gastronomy to the world's largest food show. A space for tasting, demonstration and business matchmaking, conceived as an upmarket trattoria at the heart of SIAL.
Your next SIAL Paris stand.
What if the next setup by The Good Experience were yours? Brief us, let's talk.
One approach only:
bespoke, turnkey.
From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.
You're probably wondering…
It's the heart of any stand at SIAL Paris: a product that gets tasted gets sold. We build in a pantry or kitchen, refrigerated storage, a worktop, a sink and a flow that complies with hygiene regulations, so tasting runs smoothly for five days. The Italian Do It Better stand was designed as a trattoria, with a proper tasting area.
Through a bold scenographic approach and an instantly legible brand world. At a show of this density, a generic stand disappears. We start from your story (terroir, know-how, origin) to create a space you recognise from afar, like the prestige trattoria of Italian Do It Better.
Yes, and at a show where the food transition is everywhere it's a message in itself. We design every project with a sustainable option: reclaimed materials, demountable structures that can be reused from one edition to the next, without compromising on visual appeal or on hygiene requirements.
SIAL Paris is five intense days in front of a global audience. We design the visitor journey as a series of complementary zones: an open welcome area and a tasting zone that draw in the footfall, and a quieter space for business meetings and negotiation. Materials and logistics are chosen to stand up to the length of the show and the crowds.
Let's give your SIAL Paris presence some flavour.
Twenty minutes are enough to define floor space, setup and budget, and see whether we move forward together.