Updated 21 July 2026
Medical congress · Dental surgery

Bespoke stand for ADF 2026:
meet the entire
dental profession.

Exhibiting at the ADF Congress, the dental profession's major annual gathering in France? With over 30,800 visitors to the exhibition at the Palais des Congrès, The Good Experience designs, builds and installs your turnkey stand: Pierre Fabre has already put its trust in us.

The congress at a glance

Five days to step into
the daily life of dental practices.

The ADF is distinctive: practitioners come first and foremost to learn. They move from sessions to hands-on workshops, then head down to the exhibition with a clear idea of what they're looking for. Understanding this rhythm is the first step in shaping your setup.

The congress

Five days, the entire dental profession.

Organised by the Association Dentaire Française, the ADF Congress brings the profession together at the Palais des Congrès de Paris at the end of each year. The 2026 edition will run from 24 to 28 November.

  • Palais des Congrès de Paris, Porte Maillot
  • Annual · next edition 24–28 Nov 2026
  • Scientific congress and exhibition
The audience

Practitioners who come to equip their practice.

Dentists, dental assistants, prosthetists and students: a 100% professional audience that compares equipment, materials and solutions on site, with real decision-making power.

  • 30,817 exhibition visitors in 2025
  • 300 exhibitors
  • 6,189 learners in training
The context

Training, demonstration, digital.

The ADF is above all a training congress: 113 sessions, 400 speakers and live demonstrations on patients. Your stand needs to carry that teaching approach through, not just display products.

  • Continuing education & hands-on workshops
  • Live demonstrations
  • Digital dentistry & equipment
The 2025 edition

They come to train,
and leave equipped.

113 training sessions, 400 speakers, 6,189 learners: the ADF Congress is first and foremost a school. That is what makes its exhibition so distinctive: the 30,817 visitors head down there between classes, with little time and rarely any intention to buy.

2025 edition at the Palais des Congrès. 30,817 exhibition visitors, 300 exhibitors, 6,189 learners, 113 training sessions and 400 speakers. The scientific programme scored an overall satisfaction rating of 8.7/10, and live patient demonstrations 9.1/10. The next edition will run from 24 to 28 November 2026, at the Palais des Congrès de Paris.

Projects

Setups
by The Good Experience
at the ADF.

Among the brands entrusting us with their stand at the ADF: Pierre Fabre. A setup designed, built and installed by our team.

Pierre Fabre stand at the ADF Congress, oral-health setup designed and built by The Good Experience
Pierre Fabre · oral health

From skincare to smile care.

A stand that brings Pierre Fabre's dermatological expertise into the dental world. Oral-care ranges presented with the group's scientific rigour, training spaces for dentists and a scenography that embodies the values of the Occitanie-based laboratory.

Oral healthDermatologyPractitioner training
Your brand

Your next ADF stand.

What if the next setup by The Good Experience were yours? Brief us, let's talk.

Start your ADF project
Our approach

One approach only:
bespoke, turnkey.

From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.

Frequently asked questions

You're probably wondering…

The ADF exhibition brings together equipment manufacturers, laboratories and software vendors across several floors of the Palais des Congrès. To stand out, you need a clear scenographic point of view and a brand world that reads clearly the moment you enter the aisle. We start from your positioning to create a stand people spot from a distance, like the Pierre Fabre stand.

That's what sets the ADF apart: practitioners come first and foremost to learn. We plan demonstration areas visible from the aisle, acoustics that let people listen in without shutting themselves off, and seating for longer sessions. The Pierre Fabre stand, for instance, includes training spaces for dentists.

Dental equipment has to be tried out: you need to be able to walk around it, sit down, handle it. We design the architecture around the equipment on show, accounting for power supplies, circulation and the constraints of the Palais des Congrès, so demonstrations are possible without cluttering the stand.

Many groups bring several ranges to the ADF that speak to very different audiences. We design a layout that gives each range its own clearly defined territory while conveying a single shared vision. On the Pierre Fabre stand, the laboratory's dermatological expertise and its oral-care ranges are brought into conversation with each other.

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Let's talk for 20 minutes · Reply within 48h

Let's give your brand
pride of place at the ADF.

Twenty minutes are enough to define floor space, setup and budget, and see whether we move forward together.