Bespoke stand for Sirha Lyon:
where tomorrow's food service
reinvents itself.
Exhibiting at Sirha Lyon, the unmissable event for food service and hospitality professionals? With more than 257,000 professionals and 2,300 exhibitors at Eurexpo Lyon, The Good Experience designs and installs a stand built to capture this global food service and hospitality audience.
Sirha Lyon, Eurexpo Lyon.
The unmissable event for food service and hospitality professionals, across 140,000 m² of halls.
Restaurants, hotels, food service.
Professionals coming for solutions, ideas and partners: more than 257,000 professionals gathered in 2025.
Bespoke, turnkey.
From 3D design to teardown. A finish standard worthy of a show where a machine is judged by eye as much as by its spec sheet.
The unmissable gathering
for food service and hospitality.
For five days, Sirha Lyon brings together the food service, hospitality and food industries around the big shifts reshaping the sector. A stand has to hold its own in that crowd, where people come for solutions, ideas and partners, not just a brand identity.
Five days, the whole food service industry.
For one week, Eurexpo Lyon and its 140,000 m² of halls become the centre of gravity for catering, hospitality and food. The next edition will run from 21 to 25 January 2027.
- Eurexpo Lyon, 140,000 m² of halls
- Biennial · next edition 21–25 Jan 2027
- International show, food service & hospitality
The whole restaurant & hospitality industry.
Sirha Lyon welcomes professionals from restaurants, hotels and the broader food service sector, coming for solutions, ideas and partners.
- 257,000+ professionals (2025 ed.)
- 2,300 exhibitors
- 4,700 brands
800 innovations, the sector's showcase.
Sirha Lyon brings together the companies supplying products, services and solutions to food service and hospitality professionals, with 800 innovations and new products presented in 2025.
- 800 innovations & new products
- 140,000 m² of halls
- 22nd edition in 2025
The world's biggest event,
confirmed for its 22nd edition.
In 2025, Sirha Lyon confirmed its status as the world’s biggest gathering for the restaurant and hospitality industry, bringing more than 257,000 professionals and 2,300 exhibitors to Eurexpo Lyon. In a crowd that dense, your stand is the first sign of your place in the sector.
22nd edition, January 2025. Sirha Lyon brought together more than 257,000 professionals at Eurexpo Lyon, with 2,300 exhibitors, 4,700 brands and 800 innovations and new products on show. The next edition will run from 21 to 25 January 2027, at Eurexpo Lyon.
400 stands a year,
soon yours at Sirha Lyon.
No recent Sirha Lyon stand by The Good Experience, but 400 bespoke stands designed every year, and proven expertise in running projects at the biggest international trade shows. Yours could be the next one here.
One approach only:
bespoke, turnkey.
From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.
You're probably wondering…
Sirha Lyon showcases 800 innovations and new products each edition. To capture attention, a stand must include a real tasting or culinary demonstration area, not just a product display, so professional visitors can judge for themselves.
With that density across 140,000 m² of halls, a professional picks and chooses rather than seeing everything. We work on tall signage and a bold scenographic approach that is recognisable from the aisle entrance, to capture attention before people even step onto the stand.
Many Sirha exhibitors want to offer tastings or demonstrate a product live. We integrate these technical constraints from the 3D design stage (water supplies, kitchen equipment, hygiene standards) so the demonstration is the heart of the stand rather than a constraint added afterwards.
Many brands at Sirha Lyon want to be widely visible and, at the same time, host partners or distributors for more discreet conversations. We plan for clearly separated zones: an open demonstration space, and more private, tucked-away meeting areas for business discussions.
Let's give your brand
pride of place at Sirha Lyon.
Twenty minutes are enough to define floor space, setup and budget, and see whether we move forward together.