Updated 21 July 2026
International show · Hospitality & catering

Bespoke stand for EquipHotel 2026:
four days to equip
the places that host.

Exhibiting at EquipHotel, the leading international show for hospitality professionals? With 80,000 professionals expected at Paris Porte de Versailles, The Good Experience designs, builds and installs your turnkey stand: La Redoute Business and Matrix already trust us.

The show at a glance

A single event
every two years.

That's what changes everything at EquipHotel: the show is biennial. No catch-up session six months later, no course correction at the next edition. What your brand shows in November 2026 will represent it until 2028, which justifies bringing the matching level of ambition.

The show

Four days, the entire hospitality industry.

The leading international trade show for hospitality professionals, at Paris Porte de Versailles. The 2026 edition runs from Monday 2 to Thursday 5 November.

  • Paris Porte de Versailles
  • Biennial · next edition 2–5 Nov 2026
  • Hospitality, catering, wellness, design
The audience

Operators planning their works.

Independent hoteliers and hotel groups, restaurateurs, chefs, general managers, interior designers and investors. They come to plan renovations and openings that will roll out over the next two years.

  • Some 80,000 professionals in 2024
  • 1,200 exhibitors
  • An international audience
The context

The guest experience, down to the furniture.

Hospitality and catering come down to feel: the comfort of a room, the ergonomics of a kitchen, how a material holds up after three years of use. Your stand must let visitors check all of that on site.

  • Establishment equipment and fit-out
  • Professional kitchen and service
  • Design, wellness and guest experience
The 2024 edition

Where you test materials,
seating and lighting.

A hotelier doesn't buy an armchair from a catalogue: they sit down, they feel the fabric, they picture the room around it. Up against 1,200 exhibitors, a stand that only shows things loses to one where you can try them.

The 2024 edition, on the theme “Osons!” (Let's dare!). From 3 to 7 November 2024, EquipHotel brought together 1,200 exhibitors and some 80,000 professionals over five days. The next edition runs from Monday 2 to Thursday 5 November 2026 at Paris Porte de Versailles.

Projects

Setups
by The Good Experience
at EquipHotel.

Among the brands that trust us with their EquipHotel stand: La Redoute Business, Matrix. All setups designed, built and installed by our team.

La Redoute Business stand at EquipHotel, a full-scale hotel room designed and built by The Good Experience
La Redoute Business · professional furnishing

Hospitality reinvents itself with style.

A stand that positions La Redoute Business as the design partner for hospitality professionals. Full-scale hotel rooms, carefully curated decors: the guest experience starts here.

Pro furnishingFull-scale hotel roomDesign & hospitality
Matrix stand at EquipHotel, showcasing technical and logistics solutions for hospitality, designed and built by The Good Experience
Matrix · hospitality solutions

Operational excellence, made visible.

A stand that highlights Matrix's technical and logistics solutions for hotels. A professional, results-oriented presence that speaks directly to hotel managers and buyers.

Hospitality solutionsOperational efficiencyB2B hospitality
Your brand

Your next EquipHotel stand.

What if the next setup by The Good Experience were yours? Brief us, let's talk.

Start your EquipHotel project
Our approach

One approach only:
bespoke, turnkey.

From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.

Frequently asked questions

You're probably wondering…

It's the most convincing format at this show, because hoteliers can picture themselves in it straight away. We build spaces at true scale, with the ceiling height, circulation and lighting of a real room rather than an oversized display case. The La Redoute Business stand is built entirely on this principle.

Many exhibitors sell reliability, logistics or service, things that don't photograph well. The stand then has to organise the conversation rather than the spectacle: immediate clarity about what you do, meeting spaces, targeted demonstrations. That's the approach behind the Matrix stand, professional and results-driven.

Yes, and it's often underestimated. Because EquipHotel only comes round every two years, the impression you leave there works for you long afterwards: it's the reference point for your prospects until the next edition. We advise going up a notch in ambition, and planning at the design stage for elements to be reused at your other events in between.

It's common at EquipHotel, and it needs planning early. Water supply, drainage, extraction, hygiene and service flows shape the stand layout long before any drawing begins. We factor these constraints in from the first sketches, so the demonstration area stays open onto the aisle instead of being relegated to the back of the stand.

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Let's talk for 20 minutes · Reply within 48h

Let's give your brand
pride of place at EquipHotel.

Twenty minutes are enough to define floor space, setup and budget, and see whether we move forward together.