Stand for the Salon de l'Agriculture 2027:
speak to the France
that comes as a family.
Exhibiting at the Salon de l'Agriculture, the most closely followed event in France? With over 437,000 visitors across nine days at Paris Expo Porte de Versailles, The Good Experience designs, builds and installs your turnkey stand: INRAE has already put its trust in us.
Salon de l'Agriculture 2027, Porte de Versailles.
Nine consecutive days, the largest general-public gathering around French agriculture and livestock, in the heart of Paris.
Families and professionals, together.
Breeders, farmers, industries and institutions on one side; families, school groups and the curious on the other. Two audiences to win over at once.
Bespoke, turnkey.
From 3D design to teardown. A finishing standard worthy of an event where French families flock in numbers.
The general public flocks in,
professionals get to work.
It's what makes the Salon de l'Agriculture unique: under the same roof, families coming to see the animals cross paths with industry professionals there to work. An institutional or technical stand must therefore read on two levels: accessible at first glance, yet with real content for those who stop.
Nine days without a break, in Paris.
France's largest general-public agricultural event, at Paris Expo Porte de Versailles. The next edition runs from 27 February to 7 March 2027.
- Paris Expo Porte de Versailles
- Annual · next edition 27 Feb–7 Mar 2027
- Livestock, crops, trades and terroirs
A dual audience, rarely brought together elsewhere.
Families and school groups coming to see the animals, alongside breeders, farmers and industry decision-makers. The same stand must speak to both, without caricaturing one or boring the other.
- 437,402 visitors in 2026
- 1,146 exhibitors
- 3,500 animals presented
Research, transition and terroirs.
Agronomic sciences, the ecological transition of farms, showcasing terroirs and know-how: the show puts a changing farming sector on display, and explains it to the general public as much as to professionals.
- Agronomic research & life sciences
- Public science outreach
- Industries, livestock and terroirs
Here, the stand next door
might have four legs.
3,500 animals, 1,146 exhibitors and nine days without a break: the Salon de l'Agriculture is like no other professional event. A stand has to go the distance there — physically, under a continuous flow of visitors, and editorially, speaking to families and specialists at the same time.
2026 edition, the 62nd. 437,402 visitors, 1,146 exhibitors, 3,500 animals on show and 79 official visits, with Côte d’Ivoire as the guest country. The next edition runs from 27 February to 7 March 2027, at Paris Expo Porte de Versailles.
A setup
by The Good Experience
at the Salon de l'Agriculture.
Among the organisations that trust us with their stand at the Salon de l'Agriculture: INRAE. Just one example of the setups we design, build and install for this event.
Science in service of the fields.
An ambitious institutional stand for the French National Research Institute for Agriculture, Food and Environment. A structure of light-wood alcoves, punctuated with screens and interactive content, topped by a circular ribbon bearing the INRAE signature: an educational space that makes agronomic research accessible to the general public and professionals alike.
Your next Salon de l'Agriculture stand.
What if the next setup by The Good Experience were yours? Brief us, let's talk.
One approach only:
bespoke, turnkey.
From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.
You're probably wondering…
That's the particular challenge of this show: no other event mixes the general public and trade professionals to this extent. We work on two levels: an immediate, accessible visual welcome for passing visitors, then deeper content for those who stop. The INRAE stand works exactly like this, with its interactive screens set back from the front of the stand.
Nine days non-stop is two to three times longer than a typical trade show, with an uninterrupted flow of visitors. We choose materials and finishes built for that length of run: surfaces that stand up to constant handling, reinforced high-traffic areas, and upkeep that doesn't require closing the stand.
An agronomic finding or a research breakthrough can't be told the way a product can. We work through visuals and hands-on interaction: immersive imagery, touchscreens, objects to pick up and handle. On the INRAE stand, a suspended globe and interpretive screens give substance to subjects that would otherwise stay abstract.
A public body has to stay recognisable without coming across as cold to a family audience. We pair institutional codes with warm materials: light wood, greenery, accessible seating. The INRAE stand carries the République française signature on a timber structure that still feels welcoming.
Let's give your brand
pride of place at the Salon de l'Agriculture.
Twenty minutes are enough to define floor space, setup and budget, and see if we move forward together.