Bespoke stand for Mobile World Congress:
AI and mobile,
before the eyes of the whole world.
Exhibiting at Mobile World Congress, the world's largest gathering of the mobile and telecommunications industry? With nearly 105,000 participants from 207 countries and nearly 2,900 exhibitors in Barcelona, The Good Experience designs and installs a stand built to capture this global audience.
The world's mobile and telecoms event.
Organised by the GSMA in Barcelona, the show gathers the whole mobile ecosystem every year around AI and innovation.
A global audience, on an unprecedented scale.
Nearly 105,000 participants and 2,900 exhibitors, sponsors and partners from 207 countries and territories in 2026.
Bespoke, turnkey.
From 3D design to dismantling. A standard of finish to match a show where innovation is judged as much on the product demonstration as on the way the stand is staged.
The mobile ecosystem,
under one roof.
At Mobile World Congress, operators, manufacturers and start-ups of the mobile ecosystem meet in Barcelona. A stand must own the codes of a sector where innovation is demonstrated live, not just display a brand identity.
Barcelona, world capital of mobile.
Every year, Mobile World Congress brings together the whole mobile and telecommunications industry at Fira Barcelona. The next edition will run from 1 to 4 March 2027.
- Fira Barcelona, Spain
- Annual · next edition 1–4 Mar 2027
- International show, telecommunications & mobile
An audience of decision-makers, not badges.
17% of participants are C-suite and 45% director-level and above, with 58% from sectors adjacent to the core mobile ecosystem: an audience that comes to decide, not just observe.
- 17% C-suite participants
- 45% directors and above
- 58% from adjacent sectors
4YFN and Talent Arena, two shows within the show.
4YFN, co-hosted in Hall 8, brought together more than 1,000 startup exhibitors and investors with €70 billion in combined funds. The Talent Arena drew more than 25,000 attendees alongside it.
- 4YFN: 1,000+ startup exhibitors
- €70 billion in combined funds
- Talent Arena: 25,000+ participants
The gathering that weighs
on the sector's future.
In 2026, Mobile World Congress gathered nearly 105,000 participants and close to 2,900 exhibitors in Barcelona. In a field this crowded, your stand is the first sign of your place in the mobile ecosystem.
2026 edition in Barcelona. From 3 to 6 March 2026, Mobile World Congress welcomed nearly 105,000 participants from 207 countries and territories, nearly 2,900 exhibitors, sponsors and partners, and more than 1,700 speakers. The GSMA's ministerial programme brought together 188 delegations, 54 ministers and 118 heads of regulatory authorities, and nearly 2,600 journalists and analysts covered the event. The next edition will run from 1 to 4 March 2027 in Barcelona.
400 stands a year,
soon yours in Barcelona.
No recent Mobile World Congress stand by The Good Experience, but 400 bespoke stands designed every year, and proven expertise in running projects at the biggest international shows. Yours could be the next one here.
One approach only:
bespoke, turnkey.
From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.
You're probably wondering…
At Mobile World Congress, AI and new mobile use cases are judged on live demos, not on a spec sheet. A stand needs genuine experience and technical demonstration areas, so trade visitors can test the innovation for themselves.
With this global density, a decision-maker picks and chooses rather than seeing everything. We work on tall signage and a bold scenographic approach that is recognisable from the aisle entrance, to capture attention before anyone even steps onto the stand.
With visitors from 207 countries and territories, the stand has to communicate through visuals and live demonstration rather than long blocks of text in a single language. We design spaces where your offer comes across at a glance, whatever the visitor's language.
Mobile World Congress takes place in Barcelona, outside France. As with our other international projects, we run the design remotely and rely on local manufacturing and installation partners in Spain, for a result true to the project without hauling the stand over long distances.
Let's give your brand
pride of place at Mobile World Congress.
Twenty minutes are enough to define floor space, setup and budget, and see whether we move forward together.