Bespoke stand for the SFD Congress:
make your diabetes innovation
convince the specialists.
Exhibiting at the SFD Congress, the flagship meeting of the Société Francophone du Diabète? With more than 4,000 participants, The Good Experience designs, builds and installs your stand turnkey: AstraZeneca, Lilly and Boehringer Ingelheim already trust us.
SFD Congress 2027, Lille Grand Palais.
The annual meeting of French-speaking diabetology, run by the Société Francophone du Diabète. Four days of sessions, research and exchange for the whole profession.
French-speaking diabetology, in full.
Diabetologists, endocrinologists, researchers and allied health professionals: the French-speaking diabetes community meets every spring to share research and meet the laboratories.
Bespoke, turnkey.
From 3D design to dismantling. A standard of finish and reliability that matches a major research congress.
The major congress
of French-speaking diabetology.
At the SFD Congress, diabetes research and the people behind it come together: diabetologists, endocrinologists, researchers and laboratories. Your stand has to find its place in a demanding scientific meeting, where people come looking for advances before changing their practice. The format of the congress, this specialist audience and the state of the research shape the stand you need.
Four days, diabetes research in full.
Run by the Société Francophone du Diabète, the SFD Congress brings the profession together every spring. After Lyon in 2026, the 2027 edition takes place at Lille Grand Palais, from 30 March to 2 April.
- Lille Grand Palais (travelling congress)
- Annual · next edition 30 March–2 April 2027
- Sessions, papers and posters
Diabetes specialists.
Diabetologists, endocrinologists, residents, researchers and allied health professionals: a sharply scientific audience, there to follow the advances and assess treatments before adopting them.
- 4,000+ participants in 2026
- 467 abstracts presented
- A 100% professional audience
Therapeutic innovation, technology and prevention.
Diabetology moves fast: new therapeutic classes, glucose sensors and pumps, artificial intelligence, prevention. Your stand has to embody your part in that momentum, not merely state it.
- New therapies & incretins
- Sensors, pumps & diabetes tech
- Research & prevention
A congress at the heart
of diabetes research.
In 2026, in Lyon, the SFD Congress brought together more than 4,000 participants around 467 abstracts and 81 scientific sessions. At a meeting this sharp, your stand has to speak the language of evidence.
2026 edition in Lyon. The SFD Congress gathered more than 4,000 participants at the Centre des Congrès de Lyon, from 31 March to 3 April 2026, with 467 abstracts presented and 81 scientific sessions. The next edition takes place at Lille Grand Palais, from 30 March to 2 April 2027.
Stands
signed The Good Experience
at the SFD Congress.
Among the laboratories that trust us with their stand at the SFD Congress: AstraZeneca, Lilly, Boehringer Ingelheim. Every one designed, built and installed by our team.
Therapeutic innovation, in colour.
A stand in AstraZeneca's assertive colours to carry its diabetology solutions to the specialists. Open meeting areas, strong signage and a scenography that puts the laboratory's therapeutic innovation front and centre.
A diabetes hub in its own right.
A large stand unfolding the Lilly universe and its flagship diabetology ranges, Humalog among them. Generous welcome and advice areas, and a warm identity to receive diabetologists and the profession at large.
A large format serving the scientific conversation.
A 67.5 sqm stand designed for Boehringer Ingelheim, with advice and meeting areas sized to receive the profession throughout the congress.
Your next SFD Congress stand.
What if the next stand signed The Good Experience were yours? Brief us, let's talk.
One conviction:
bespoke, turnkey.
From 3D design to dismantling, we design and build every stand bespoke, with the option of an eco-responsible approach. Two ways to think about your stand, each detailed on its own page.
You are probably wondering…
At the SFD Congress, the people you meet are diabetes experts who expect data, not promises. We build a stand that puts the scientific evidence at the centre (results, mechanisms, indications) in a clear and credible scenography. The AstraZeneca stand was designed to carry its solutions with force and legibility.
A large format is only worth it if it makes people want to step in. We structure the space into legible zones (welcome, advice, meeting), with fluid circulation and generous seating. The Lilly stand, one of the largest at the congress, was designed as a genuine welcome hub for the profession.
At a congress where every major laboratory exhibits, visibility comes down to height, signage and brand identity. We work on hanging signs, lighting and a strong colour stance so your stand can be spotted from one end of the aisle to the other.
The two audiences do not come looking for the same thing. We lay out the stand so each finds its level: scientific evidence for the prescribers, practical answers for the care teams, without either feeling like an afterthought.
Let's give your brand
its place at the SFD Congress.
Twenty minutes are enough to frame floor space, design and budget, and to see whether we move forward together.