Home/Work & proof/Case studies
Case studies · Challenge · Concept · Result

Real projects.
Challenges comparable to yours.

Because a good partner is judged on proof, explore projects designed to meet specific business objectives. Filter by sector below to find the cases closest to yours.

About us→
Sector
8 case studies
Sanofi stand · EASD Hamburg
Case study

Sanofi - EASD Hamburg.

When a stand becomes a genuine engagement platform: a scripted journey, interaction tracking, European roll-out. A strategy that moves from a one-off event to a repeatable programme.

Health · PharmaEASD · HamburgMedical congress22 cities
01The challenge

Turn the stand into an engagement engine, well beyond mere visibility.

At an international medical congress, the point is not to be present: it is to turn every visitor into a useful, measurable interaction.

  • Guide every visitorin a fluid, personalised, measurable way.
  • Showcase Sanofi's solutionsin a highly competitive environment.
  • Drive engagement and recallwhile collecting qualified data.
02The concept

Build a scripted visitor journey where every touchpoint serves the experience.

Not a showcase stand, a setup. Every module has a purpose: welcome, selection, personalised content, prescriber exchange.

  • Smart registrationa named badge doubling as a digital access key.
  • Interactive journeycontent personalised to each visitor's interests.
  • Patient-profile selectionfor more relevant conversations.
03The result

Create more useful interactions, extend the show's impact, strengthen the post-event relationship.

The experience is measured, the content feeds the CRM, and the setup lives on beyond the last conference.

  • An immersive, useful, memorable experiencefor every visitor, not a generic draft.
  • Richer data collectionfor more relevant post-event follow-ups.
  • Impact extended after the showserving the business, not just brand awareness.
22
Cities & countries
100 %
Sanofi guidelines
N×
Reuses
AmsterdamBarcelonaBostonBrugesBucharestCopenhagenFlorenceFrankfurtGlasgowHamburgLisbonLiverpoolLondonMadridMilanMontrealMunichParisPolandSitgesTorontoVienna
L'Oréal stand · JDP CIP
Case study

L'Oréal France - JDP CIP.

Making 3 dermocosmetics brands (La Roche-Posay, Vichy Dercos, CeraVe) coexist without diluting their identity. A modular system built to last, show after show, without rebuilding everything.

Health · DermoJDP CIPDermatology congress80% reused
01The challenge

Make 3 brands coexist without dilution. Last, without rebuilding.

Assert each brand territory without breaking the group's unity. Move beyond the "product showcase" logic to create conversation.

  • Identity preservedper brand, with an immediate L'Oréal read.
  • Medical-grade rigoursober, precise, credible.
  • A conversation logicnot a product showcase.
02The concept

One stand, three territories, a common grammar.

A single architecture that connects. Volumes, lighting and materials that set each brand apart. A signature activation designed as a sensory highlight, not a demo.

  • Unified architecturedistinctive volumes & materials per brand.
  • CeraVe signature activationnow a recurring fixture of the show.
  • Right-sized exchange areasfor the prescriber conversation.
03The result

A system, not a stand. Designed once, deployed everywhere.

80% of elements reused from one edition to the next. Less production, less waste, more consistency.

  • 80% of elements reusedbanners, casings, counters, totems.
  • Already deployedat JNPD, SFME, JIRD, CICAT.
  • Investment amortisedshow after show.
Expanscience stand · InCosmetics
Case study

Expanscience - InCosmetics.

Reinventing without repeating. A stand renewed at every edition, without starting from scratch. Water as the guiding thread, materials as the signature. A B Corp commitment upheld over time.

CosmeticsInCosmeticsB Corp70% reused
01The challenge

Keep a rare promise: renew without starting over.

Translate Expanscience's cosmetic, sensory world (softness, water, cocooning) without slipping into medical codes. Create two spaces with opposite purposes at the same show.

  • A singular sensory universefree of medical codes.
  • Two opposite spacesexhibition and exchange in one place.
  • B Corp commitmentcreativity without waste.
02The concept

Water as the guiding thread, materials as the visual language.

Spherical suspensions, sheer drapes, diffuse lighting: the aquatic theme structures the space instead of decorating it.

  • Product sidean assertive scenography.
  • Exchange sidea calm atmosphere.
  • A circulation in dialoguebetween the two styles.
03The result

A circular setup that never looks recycled.

More than 70% of elements reused from one edition to the next, without visual repetition. Brand consistency that holds show after show.

  • 70% of elements reusedflooring, banners, furniture.
  • Immediate legibilityan intuitive journey that respects visitors' time.
  • International roll-outParis, Amsterdam, Lisbon, Vienna, Berlin.
Leboncoin immo stand · RENT Paris
Case study

Leboncoin immo - RENT Paris.

Giving shape to a brand changing its name. Physically translating a new identity before the market has even absorbed it, at a show saturated with real-estate codes.

Real estateRENT ParisNew identity5 years of collaboration
01The challenge

Give shape to a brand changing its name.

Leboncoin immo arrives under a new identity at a demanding trade show. The whole challenge: imprint the brand before the market has absorbed it.

  • Translate the new identitybefore the market has absorbed it.
  • Stand out radicallyin an environment saturated with conventional codes.
  • Support the prescriber conversationa space that imprints the brand.
02The concept

A stand seen from afar, experienced up close.

A tall vertical signature in orange that anchors the brand in the show's landscape; an enveloping ceiling that turns the space into an atmosphere, not a set.

  • Orange vertical signaturevisible from the main aisles.
  • Enveloping ceiling & architectural lightingthe space becomes atmosphere.
  • The app shown in real userounded shapes, pared-back signage.
03The result

The most successful stand of the show, by general consensus.

"The Leboncoin immo stand was unanimously hailed as the most successful of the show. The feedback, from our teams and our competitors alike, was unequivocal," leboncoin immo told us.

  • Recognised visual impactfrom the show's main aisles.
  • Consistency with the national campaignlaunched in parallel.
  • 5 years of collaborationwithout re-tendering, the 2026 edition already underway.
Alcon stand · international congress
Case study

Alcon - International congress.

Making advanced medical technology desirable. Moving beyond complex-product rhetoric to create desire among ophthalmologists saturated with technical talk.

Health · OphthalmologyInternational congressPremiumChromatic signature
01The challenge

Make high-end medical technology desirable.

Alcon presents an ecosystem of connected equipment to ophthalmologists saturated with technical talk. Keep a dense flow moving without smothering the demonstrations.

  • Move beyond the complex productto create desire.
  • Dense flow, demonstrations preservedwithout saturation.
  • International premium standardconsistent with the brand.
02The concept

The product's colour becomes the stand's architecture.

A monochrome blue palette, drawn from the water-surface lenses: the brand embodied in the very material of the space.

  • Signature monochrome bluedrawn from the water-surface lenses.
  • A retina in extreme close-upexpertise dramatised, not explained.
  • Three articulated zonesdemonstration, exchange, observation.
03The result

Innovation is no longer presented, it is walked through.

A stand identifiable from a distance by its unique chromatic signature. The demonstrations become the subject of the conversation, not its prerequisite.

  • Identifiable from a distancea unique chromatic signature.
  • Demonstrations at the heart of the exchangenot as a prerequisite.
  • Medical-congress codes masteredcomplex technology made legible.
Cogès startup village · Eurosatory Lab
Case study

Cogès - Eurosatory Lab.

Creating a village of 70 start-ups at the heart of the world's largest defence show. 60,000 visitors, some thirty talks a day, strict institutional standards.

Aerospace · DefenceEurosatory70 startupsSustainable
01The challenge

A village of 70 start-ups at the heart of the largest defence show.

60,000 visitors, some thirty talks a day, strict institutional standards. Articulate exhibition, pitching and coworking without saturation.

  • Exhibition, pitching & coworkingin one space, without saturation.
  • A control room running 30 talks/dayback-to-back, without a hitch.
  • Measured environmental responsibilitycarbon footprint reported to the organiser.
02The concept

A circular heart that sets the show's rhythm.

A three-hub plan (exhibition, agora, coworking) articulated around a central amphitheatre. An open circulation, punctuated with greenery.

  • Three hubs around an amphitheatreexhibition, agora, coworking.
  • Open, planted circulationa place to pause as much as to do business.
  • The 5pm gatheringa vote for the startup of the day, a unifying moment.
03The result

The startup village, the show's centre of gravity.

Identifiable from a distance, walked through non-stop, remembered as a landmark of the visitor journey. The 5pm gathering established as a daily highlight.

  • 4 consecutive editionsat Eurosatory.
  • Certified Eurosatory Partnerquality, safety, environmental responsibility.
  • Carbon footprint measuredand reported, edition after edition.
Tiime stand · COEC
Case study

Tiime - COEC.

Supporting a brand that scales up every year, without starting from a blank page. From 15 m² in 2019 to 163 m² today, a visual thread maintained throughout.

Tech · ServicesCOECFrom 15 to 163 m²Growth partnership
01The challenge

Support a brand that scales up every year.

Grow the format, the ambition and the impact from one edition to the next, without starting from a blank page. Demonstrate a demanding technology product in real-world conditions.

  • A format that grows every yearwithout starting from scratch.
  • Demonstrations in real-world conditionsa demanding technology product.
  • A visual thread maintaineddespite the evolving footprints.
02The concept

An open showcase, paced by technology.

A long façade fully branded in Tiime blue, visible from across the hall. Multiple demo stations to engage several visitors at once.

  • A long Tiime-blue façadevisible from across the hall.
  • Multiple demo stationsseveral visitors at once.
  • Tiime Bar & prize drawto extend dwell time.
03The result

A setup that grows with the client.

From 15 m² in 2019 to 163 m² today. A partnership that follows Tiime's growth trajectory, edition after edition.

  • From 15 m² to 163 m²the scale-up made tangible.
  • Same codes, greater scalea concept designed to expand.
  • Quality exchangesa strong, contact-generating presence.
Expleo stand · SIAE Le Bourget
Case study

Expleo - SIAE Le Bourget.

Delivering a 360° presence at the world's largest aerospace show. More than 300,000 visitors, a stand open on three sides, several subsidiaries to unite under a single identity.

AerospaceSIAE Le Bourget360° standInternational
01The challenge

A 360° presence at the world's largest aerospace show.

More than 300,000 visitors, a stand open on three sides, several subsidiaries to unite under a single identity, in an environment saturated with white and grey.

  • Unite Expleo and its subsidiarieswithout brand confusion.
  • Make a visual imprintin a hall saturated with white and grey.
  • Hold a three-sided presenceopen on all fronts.
02The concept

Commit to colour, unify the space.

A violet chromatic signature, paired with wood and white: sober, premium, instantly recognisable in a hall where nobody else claims it.

  • Violet, wood & white signaturesober, premium, recognisable.
  • A unifying central heartbar, welcome desk, giant screen.
  • A flight simulatorexpertise materialised, not described.
03The result

A stand you see, walk through, and test.

Immediate identification in the aisles through chromatic contrast. The flight simulator established as an attraction of the show, extending dwell time and time spent in conversation.

  • Immediate identificationthrough assertive chromatic contrast.
  • A welcoming heart, a meeting pointfor decision-makers, clients and prospects.
  • Delivered in France, England, Germanya collaboration that crosses borders.

No case study matches this sector.

Reset the filter to see all the cases, or contact us for a bespoke brief.

g
Let's talk for 20 minutes · Reply within 48h

Your next project starts here.

Twenty minutes is enough to scope the show, the set-up and the business objectives, and to see whether we're a good fit.

Brief us on your project +33 1 87 66 18 45
Keep exploring
All our projectsBespoke standsDigital activationsStanding out at a trade showSFO · ophthalmology congressEADV · dermatology congress