Bespoke stand for the Mondial de l'Auto 2028:
seen by millions,
far beyond the show.
Exhibiting at the Mondial de l'Auto, one of the world's biggest automotive events? With more than 518,000 visitors and more than 21 million social media views during the month of the show, The Good Experience designs, builds and installs your turnkey stand: Chery, Omoda & Jaecoo, Lynk & Co and Valeo have already trusted us.
Mondial de l'Auto 2028, Porte de Versailles.
One of the world's biggest automotive events. The 2028 edition will take place in October, in a longer format spanning two weekends.
Families, enthusiasts, professionals.
From the general public visiting with their families to the manufacturers and institutions of the Paris Automotive Summit: a show that brings together the whole industry and every audience.
Bespoke, turnkey.
From 3D design to teardown. A finish standard worthy of a show where the biggest manufacturers stand side by side.
Here, your stand is filmed
before it's even visited.
Before opening to the general public, the Mondial de l'Auto starts with a press day and the media are the first to see the stands: 5,000 press and content creator accreditations in 2026, half of them international. What your setup shows that day is already circulating widely before the first public visitor walks through the doors.
Two weekends, the world's automotive industry in Paris.
One of the world's biggest motor shows, at the Parc des Expositions at Porte de Versailles. The 2028 edition will take place in October, in a longer format spanning two weekends and with a new layout.
- Paris Expo Porte de Versailles, new layout
- Biennial · next edition Oct 2028
- Press day, then opening to the general public
Journalists first, families next.
5,000 accredited journalists and content creators in 2026, then a very broad audience all week: families, enthusiasts, curious visitors of all ages coming to see the new models.
- 518,372 visitors in 2026
- 5,000 press and content creator accreditations
- 81% of French people emotionally attached to their car (Ipsos, 2024)
Industry, innovation, the whole sector comes through.
The Mondial also hosts the Paris Automotive Summit run by the PFA and conference programmes for the industry. In 2026, Google and BCG, then Capgemini on a dedicated day, led the discussions.
- Paris Automotive Summit, run by the PFA
- 4 Google and BCG conferences, 10 with Capgemini (2026)
- The PFA's Fabrique de l'Innovation
A physical event,
turned into a true media outlet.
518,372 visitors, but also more than 21 million social media views during the month of the show and 3.2 million views on its website: the Mondial de l'Auto reaches an audience far beyond the pavilions of the Parc des Expositions. What happens on your stand can be seen by hundreds of thousands of people who never set foot on site.
91st edition, 2026. 518,372 visitors over six days (508,007 in 2024), more than 60 manufacturers and more than 100 exhibitors. 5,000 press and content creator accreditations, half of them international, more than 21 million social media views over the month of the show and 3.2 million web views. The next edition will take place in October 2028, in a longer format spanning two weekends.
Setups
by The Good Experience
at the Mondial de l'Auto.
Among the brands that trust us with their stand at the Mondial de l'Auto: Chery, Omoda & Jaecoo, Lynk & Co, Valeo. Each one designed, built and installed by our team.
The spirit of a contemporary gallery.
On the Chery side, a clean, luminous architectural style: a monumental gateway with rounded lines, cream tones, a bright white ceiling and a light floor that showcase the vehicles. A brand territory in its own right, within the 1,700 m² shared with Omoda & Jaecoo.
A nocturnal, electric world.
On the Omoda & Jaecoo side, an urban scenography: black structures, arches outlined in blue, red and purple neon, a giant screen and suspended illuminated lettering. A spectacular world that catches the eye from the aisles, with a shared ambition: to make their mark on the European market.
The structure becomes the set.
368 m² of urban world inspired by industrial design. Scaffolding on full display, large grey drapes that let the framework and the activity behind show through, a giant screen with split screens paced like the tubing: to stay itself among all the other brands, Lynk & Co plays by its own codes.
Making the invisible visible.
At the Mondial, everyone looks at the cars. Valeo's challenge: to show innovation hidden under the bodywork, the kind that makes cars safer, cleaner and smarter. The scenography changes role: it doesn't decorate, it reveals, speaking to everyone from the general public to professionals.
Your next Mondial de l'Auto stand.
What if the next setup by The Good Experience were yours? Brief us, let's talk.
One approach only:
bespoke, turnkey.
From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.
You're probably wondering…
Press day comes before the public opening: that's when the stand must be 100% finished, shown from its best angle, with a clear viewpoint for photo and video. We set the build schedule so nothing is still being touched up that day, and we design the lighting and scenography to stay legible on screen, not just in person.
A test drive converts better than a spec sheet: at this show, a majority of visitors who try a vehicle say it helps them consider a change. We plan demonstration areas accessible from the aisle, with a flow that lets people watch without waiting endlessly for their turn.
The whole challenge is to give each one a strong identity without losing the overall unity. We translate each brand territory into a distinct experience, then hold it all together through rhythm, visitor flow and a shared standard of finish. Across the 1,700 m² of Chery, Omoda & Jaecoo, two design languages answer each other: a nocturnal, electric world on one side, a bright gallery in cream tones on the other.
The Mondial brings families out for the day and professionals from the Paris Automotive Summit or the B2B village together in the same aisles. We plan two levels of experience: a warm, accessible welcome for the general public, and a more discreet meeting space for professional conversations, without one getting in the way of the other.
Let's give your brand
pride of place at the Mondial de l'Auto.
Twenty minutes are enough to define floor space, setup and budget, and see whether we move forward together.