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Insights · Our know-how, shared

Our stand expertise,
open access, every month.

Every month we publish an Insight: an article open to everyone on a practical industry topic, together with a real deliverable to download so you can put it to work on your next project.

The principle

One article, one tool,
a monthly fixture.

01 · Open access

An in-depth article

A concrete industry topic, explored without jargon. The first issue can be read here freely, the following ones are reserved for subscribers.

02 · To download

An actionable deliverable

The grid, the diagram or the tool we genuinely use on our projects, in a ready-to-use PDF.

03 · Every month

A new issue

Since June 2026, one Insight a month. The next one lands in September.

Insight no. 01June 2026

A stand rarely fails
during the build.
It fails in the brief.

Everything is settled before the first sketch: in the brief. That is where intention, budget and expected outcome line up.

We have formalised the template we use to scope every project, and we are sharing it with you.

The free download
The 10-question brief template

4 steps: intention, audience, message, experience. A PDF to complete as a team, turning a vague idea into an actionable brief.

Download the template
Insight no. 02July 2026Subscribers only

A stand is designed to be looked at.
It should be designed to be walked through.

Sent to subscribers of the Insights programme, with the accompanying download.

Insight no. 03August 2026Subscribers only

Your stand is a medium.
Prove it.

Sent to subscribers of the Insights programme, with the accompanying download.

Insight no. 04September 2026Coming soon

Designing the activation that converts.

Insights programme

Get every Insight,
as soon as it is out.

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The Full Experience methodScripting the visitor journeyCase studiesBespoke stand