Bespoke stand for COEC 2027:
Strasbourg this time,
another city next year.
Exhibiting at the Congrès de l’Ordre des Experts-Comptables, the annual gathering of the French accounting profession? With 8,500 delegates and 329 partners at the 2026 edition in Paris, The Good Experience designs, builds and installs your turnkey stand: Tiime and Qonto already trust us.
COEC 2027, Strasbourg.
The annual congress of the Ordre des Experts-Comptables, travelling from city to city: after Paris in 2026, the 2027 edition takes place in Strasbourg.
The entire accounting profession.
Chartered accountants in private practice, firm staff, statutory auditors: an audience that comes to equip itself and compare the tools of the trade.
Bespoke, turnkey.
From 3D design to teardown. A finish standard worthy of an audience that judges on proof, not on effect.
Here, startup energy
cuts through the profession's hush.
The COEC brings together a profession known for its rigour and restraint: chartered accountants, firm staff, statutory auditors. The sector's new entrants (neobanks, accounting software, fintechs) arrive with a more direct tone. The right stand knows which of the two registers to strike, or how to combine them without hitting a false note.
Three days, a different city every year.
The Congrès de l'Ordre des Experts-Comptables travels: Paris in 2026, Strasbourg in 2027. The 2027 edition will be held 29 September–1 October in Strasbourg.
- Strasbourg
- Annual, travelling · next edition 29 Sep–1 Oct 2027
- Plenaries, conferences, workshops, marketplace
Professionals equipping their firm.
Chartered accountants in private practice and partners, firm staff, statutory auditors. An audience that compares software and financial services with the same rigour it applies to its client files.
- 8,500 on-site delegates in 2026
- 329 partners, including 71 new brands
- 226 speakers in 2026
Software, neobanks and automation.
The chartered accountancy profession is changing: automated data entry, digital business accounts, integration between management tools and practice software. Your stand must demonstrate concrete time savings, not promise innovation.
- Accounting software & automation
- Neobanks & B2B financial services
- Integration with practice tools
The congress carries on
well after the hall closes.
In 2025, 648 remote delegates, nearly 19,400 live connections, a mobile app totalling more than a million page views: the COEC extends every conference and every stand well beyond the three days of the show. What you show here can be rewatched, shared and discussed for weeks.
81st Congress, Paris 2026. 8,500 on-site delegates, 329 partners including 71 new brands and 226 speakers, around the theme “[Re]founding firms: environment, value, skills”. After Lyon’s 310 partners in 2025, the exhibition keeps growing. The next edition will be held 29 September–1 October 2027, in Strasbourg.
Setups
by The Good Experience
at the COEC.
Among the brands that trust us with their stand at the COEC: Tiime, Qonto. Each a setup designed, built and installed by our team.
Growing with Tiime since 2019.
A loyal client since 2019, Tiime asks us the same question every year: how do we do better than last time? Not by repeating the same thing on a bigger scale, but by pushing the concept further, with a team that already knows the brand, its constraints and the way it welcomes visitors.
114 m² turned into an experience.
The largest Qonto stand designed for the COEC: a double canopy that seems to float, a "Bistro" on the main aisle to welcome visitors, an activation on the end of paper invoices and large star-shaped desks for demos. A black-and-white world that plays on transparency.
Your next COEC stand.
What if the next setup by The Good Experience were yours? Brief us, let's talk.
One approach only:
bespoke, turnkey.
From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.
You're probably wondering…
The COEC brings together a profession that prizes rigour, where too offbeat a tone can ring false. We calibrate the brand energy carefully: bold colours and high-tempo demonstrations to assert a young identity, without ever tipping into gimmickry. That is how the Tiime stand works: it commits to a bright blue identity and a video stage, while keeping high tables for serious meetings.
An accounting firm already has its tools: you have to show a concrete benefit, not a promise. We showcase real use cases and integrations with the software they already use rather than a general sales pitch. The Qonto stand, for example, devotes large star-shaped desks to demos, with an activation on the end of paper invoices, a very concrete topic for firms.
A travelling COEC changes the constraints with every edition: a different hall, different regulations, transport to plan for. We design modular structures, built from the outset to be dismantled, shipped and reassembled in a different configuration from one city to the next, without losing your brand identity.
Yes, even more so: with hundreds of live connections and a heavily used mobile app, what happens on your stand can be filmed, reshared and rewatched well after the congress. We design filmable moments: a clear camera angle, a demonstration that reads even on screen, so the stand also works for remote delegates.
Let's give your brand
pride of place at the COEC.
Twenty minutes are enough to define floor space, setup and budget, and see whether we move forward together.