Bespoke stand for Equip Auto Paris 2027:
your machine has to run,
not just shine.
Exhibiting at Equip Auto Paris, the international event for automotive equipment and repair? Across 100,000 m² and 5 halls, more than 91,500 professionals come to evaluate your machines in operation, not just your brand image. The Good Experience designs and installs a stand built for technical demonstration.
Equip Auto Paris, Porte de Versailles.
The international event for automotive equipment, repair and maintenance. A B2B show, not a consumer show.
Technicians, distributors, purchasing decision-makers.
More than 91,500 professionals and 1,400 exhibitors and brands: an audience that comes to test equipment, not leaf through a catalogue.
Bespoke, turnkey.
From 3D design to teardown. A finish standard worthy of a show where a machine is judged by eye as much as by its spec sheet.
At an equipment show,
the stand is itself a demonstration.
At Equip Auto Paris, your visitors don't come to admire a brand identity: they come to check whether your machine holds up under load, whether your diagnostics are reliable, whether your equipment deserves a place in their workshop. A stand must make room for a demonstration in real-world conditions, not just a staged display.
The international gathering for automotive equipment.
Every two years, Equip Auto Paris brings together everyone in automotive equipment, repair and maintenance: garages, technical centres, distributors and franchise networks. The next edition runs 12–16 October 2027 at Paris Expo Porte de Versailles.
- Paris Expo Porte de Versailles
- Biennial · next edition 12–16 Oct 2027
- B2B show, automotive equipment & repair
Technicians, distributors, purchasing decision-makers.
More than 91,500 professionals and 1,400 exhibitors and brands: an audience of garage owners, buyers and network managers who come to test equipment before installing it in their workshops.
- 91,500+ professionals (2025 ed.)
- 1,400+ exhibitors & brands
- 55% of exhibitors from 35 countries
Five halls, a hundred thousand m² to cover.
More than 100,000 m² of exhibition space across 5 halls: a professional buyer weighs up dozens of stands before stopping. A confusing layout, or a stand that shows nothing in operation, gets passed by.
- +100,000 m² of exhibition space
- 5 exhibition halls
- 48% new exhibiting companies
The international gathering
for automotive equipment.
91,500 professionals, 1,400 exhibitors and brands, more than 100,000 m² across 5 halls: Equip Auto Paris confirms its role as the international platform for automotive equipment and repair. With 55% of exhibitors from 35 countries and 18% international visitors from 118 countries, the competition isn't limited to the French market.
2025 edition. 91,500 professionals, 1,400 exhibitors and brands, 5 halls, more than 100,000 m² of exhibition space. 55% of exhibitors came from 35 countries, 48% were new companies, and 18% of visitors came from 118 countries. The next edition will be held 12–16 October 2027 at Paris Expo Porte de Versailles.
400 stands a year,
soon yours at Equip Auto.
No recent Equip Auto stand by The Good Experience, but 400 bespoke stands designed every year, and proven project management on the world's largest international shows. Yours could be the next one here.
One approach only:
bespoke, turnkey.
From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.
You're probably wondering…
An Equip Auto stand often has to include a demonstration area: a dedicated electrical or compressed-air supply, reinforced flooring for a vehicle lift, a safety perimeter around a machine in motion. We factor these technical constraints in from the 3D design stage, so the demonstration becomes the heart of the stand rather than something you have to work around.
At a show this size, a trade buyer doesn't visit everything: they pick and choose. We work on visibility from the aisle entrance (height, signage, lighting) and a journey that makes people want to stop, rather than a stand that just sits there among the rest.
At a show where buyers compare dozens of products in a day, a stand that tries to show an entire range ends up showing none of it properly. We often advise putting one or two flagship products on show in operation, and keeping the rest of the catalogue in a quieter, more understated browsing area.
Competition at this show is as much French as international, with very uneven presentation standards. We work on positioning that relies on technical clarity and on showing the product in real-world use, rather than a lavish build that says nothing about how the machine actually performs.
Let's give your brand
pride of place at Equip Auto.
Twenty minutes are enough to define floor space, setup and budget, and see whether we move forward together.