Thirty-two years of expertise.
Four days to convince and perform.
Since 1994, our business has been designing and building stands. Thirty-two years spent drawing up, manufacturing and installing spaces across France and internationally, with the same exacting standard of design quality. Today, that stand-building expertise takes on a new dimension: consulting, strategy, concept, a method and services now sit alongside design, turning every trade show into an experience thought through from end to end.
32 years of experience
at your service.
Stand builders, first.
Experience partners, today.
From day one, back in the In Extenso days, our hallmark has been the same: creativity and exceptional, entirely bespoke design. That quality of design won us early recognition, particularly among pharmaceutical and healthcare companies — a sector where exacting standards leave no room for approximation.
That foundation has not changed. What has changed is everything we build around it: upstream consulting, presence strategy, the creative concept, a proven method and services that extend the stand well beyond the show.
In Extenso,
The Good Booth Company,
now The Good Experience.
A name that resonates like a promise. In thirty years, we have moved from the stand — a well-crafted piece of architecture and design — to the lived experience: scenography, digital activations, visitor journeys. The foundations of the craft have not changed; its ambition has.
To be the benchmark in designing impactful, innovative communication spaces that respect the planet.
Beyond design,
an agency's thinking.
It is not five extra disciplines; it is a shift. Consulting and strategy now come first, driving the concept and, above all, the results. Design remains, impeccable, but it is no longer the starting point: it serves the idea.
Consulting
We start from your objectives, not from a catalogue of stands.
Strategy
A considered presence: targets, messages, journeys, outcomes.
Concept
A strong creative idea that embodies your brand at the show.
Method
A proven process, from intention to lived experience.
Services
Storage, logistics, reuse: the stand lives on beyond the show.
We have set our course:
European leader in communication spaces.
Thirty years ago, we were already an undisputed benchmark. Today, our ambition is broader: to turn your spaces into unforgettable experiences for ambitious brands, and to become the European leader in communication spaces. That is exactly what our signature stands for: Make it unforgettable.
Wherever your events take you,
we are by your side.
50% of our revenue is generated internationally: the same exacting standard, whether your show is held in Paris, Singapore or Denver.
Let's write the next chapter togetherWhat if your next trade show became unforgettable?
Thirty-two years of experience in the service of a single idea: making your presence a moment people remember. A one-hour conversation is enough to see whether we're a good fit.