Bespoke stand for Anuga:
the world's largest
platform for the food industry.
Exhibiting at Anuga, the international trade show for the agri-food industry, held in Cologne? With more than 145,000 trade visitors and 8,000 exhibitors, The Good Experience designs and installs a stand built to capture this global food audience.
Anuga, Cologne.
The international trade show dedicated to the agri-food industry, with ten thematic shows gathered in a single venue.
The entire global agri-food industry.
More than 145,000 trade visitors from over 190 countries, with 80% international visitors: a global audience, not a local show.
Bespoke, turnkey.
From 3D design to teardown. A finish standard worthy of a show where a machine is judged by eye as much as by its spec sheet.
Ten thematic shows,
one single address.
At Anuga, the entire global agri-food industry comes together: producers, distributors, brands, international buyers. A stand has to hold its own in that density, where people come to spot trends and taste what's new: displaying a brand identity is not enough.
The biennial gathering of the global agri-food industry.
Anuga is held every two years in Cologne and gathers ten specialised agri-food shows under one roof. The next edition will run 9–13 October 2027.
- Cologne, Germany
- Biennial · next edition 9–13 Oct 2027
- International show, food & beverages
A global, overwhelmingly international audience.
With 80% of visitors from abroad and 94% international exhibitors, Anuga confirms its position as the food industry's undisputed global platform.
- 145,000+ trade visitors, 190+ countries
- 80% international visitors
- 94% international exhibitors
A record edition, attendance up 3.6%.
The 2025 edition broke every record: more than 8,000 exhibitors from 110 countries, a 3.6% rise in visitor numbers, and South Korea in the spotlight as partner country.
- +3.6% attendance
- 2025 partner country: South Korea
- Confirmed international political interest
An edition that goes down
in Anuga history.
In 2025, Anuga broke all its records with more than 145,000 trade visitors and over 8,000 exhibitors from 110 countries gathered in Cologne. In a crowd of that scale, your stand is the first sign of your place in the industry.
2025 edition in Cologne. Anuga drew more than 145,000 trade visitors from over 190 countries between 4 and 8 October 2025, with more than 8,000 exhibitors from 110 countries (94% international exhibitors, 80% international visitors), attendance up 3.6%, and South Korea as partner country. The next edition will run 9–13 October 2027, in Cologne.
400 stands a year,
soon yours at Anuga.
No recent Anuga stand by The Good Experience, but 400 bespoke stands designed every year, and proven project management on the world's largest international shows. Yours could be the next one here.
One approach only:
bespoke, turnkey.
From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.
You're probably wondering…
Anuga brings together ten themed shows and thousands of new products from around the world. To capture attention, a stand must include a real tasting or product-demonstration area, not just a display unit, so that professional buyers can judge for themselves.
With so many exhibitors from around the world, a trade buyer picks and chooses rather than seeing everything. We work on tall signage and a scenographic approach that's recognisable from the aisle entrance, to catch the eye before anyone even steps onto the stand.
With visitors from more than 190 countries, the stand's communication must rely on imagery and tasting rather than long texts in a single language. We design spaces where the offer is understood at a glance, whatever language the visitor speaks.
Anuga takes place in Cologne, outside France. As with our other international projects, we manage the design remotely and work with local fabrication and build-up partners in Germany, so the finished stand is faithful to the design without having to transport it over long distances.
Let's give your brand
pride of place at Anuga.
Twenty minutes are enough to define floor space, setup and budget, and see whether we move forward together.