Bespoke stand for SILMO Paris 2027:
where the future of optics
takes shape.
Exhibiting at SILMO Paris, the leading international show for optics and eyewear? With more than 32,000 professionals in 2026, 53% of them international, at Paris Nord Villepinte, The Good Experience designs and installs a stand built to capture this global audience.
SILMO Paris, Paris Nord Villepinte.
The international reference show for optics and eyewear. New collections, innovations and trends take shape here every year.
The whole global optics industry.
Opticians, manufacturers, distributors: more than 32,000 professionals gathered in 2026, from nearly 150 countries, more than half of them from abroad.
Bespoke, turnkey.
From 3D design to teardown. A finish standard worthy of a show where a machine is judged by eye as much as by its spec sheet.
The world gathering
for optics and eyewear.
At SILMO Paris, new collections are unveiled and the sector's innovations go on show for the profession worldwide. A stand has to hold its own in this international crowd, where people come as much for the trends that will shape tomorrow as for what's new right now.
The annual gathering of global optics.
Every year at Paris Nord Villepinte, SILMO Paris brings together professionals from all over the world for the sector's new collections and innovations. The next edition, marking the show's 60th anniversary, will run from 24 to 27 September 2027.
- Paris Nord Villepinte
- Annual · next edition 24–27 Sep 2027
- International optics & eyewear show
A global audience, in near-equal parts.
Opticians, distributors and manufacturers from nearly 150 countries: a 53% international audience, coming for the collections and innovations that will shape tomorrow.
- 32,108 professionals in 2026
- 53% international, 47% French
- Nearly 150 countries represented
80,000 m², a sector on the move.
New collections, technological innovations, lasting synergies for the industry: SILMO Paris has established itself as a catalyst for opportunity across the whole optics sector. Your stand has to hold its own in that density, not simply add to it.
- 80,000 m² of exhibition space
- 950+ exhibitors and 1,500 brands
- Floor space up: 75,000 → 80,000 m²
32,108 professionals,
from nearly 150 countries.
In 2026, SILMO Paris brought together 32,108 professionals at Paris Nord Villepinte, 53% of them international, from nearly 150 countries. More than 950 exhibitors and 1,500 brands presented their collections and innovations across 80,000 m² of exhibition space, up from 75,000 m² in 2025. In a crowd that dense, your stand is the first sign of your place in the industry.
2026 edition at Paris Nord Villepinte. SILMO Paris brought together 32,108 professionals from 25 to 28 September 2026, 53% international and 47% French, from nearly 150 countries. More than 950 exhibitors and 1,500 brands presented their expertise across 80,000 m² of exhibition space. The next edition, marking the show's 60th anniversary, will run from 24 to 27 September 2027, at Paris Nord Villepinte.
400 stands a year,
soon yours at SILMO.
No recent SILMO stand by The Good Experience, but 400 bespoke stands designed every year, and proven expertise in running projects at the biggest international trade shows. Yours could be the next one here.
One approach only:
bespoke, turnkey.
From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.
You're probably wondering…
SILMO packs new collections from around the world into a handful of aisles. To capture attention, you need an exhibition space that presents frames as objects of desire, with lighting and display worthy of a premium boutique rather than a standard trade show display.
SILMO Paris gathers more than 950 exhibitors across 80,000 m². To stand out, a recognisable scenographic approach from the aisle entrance often does more than sheer spending. We start from your brand identity to create a stand that is identifiable from afar.
With 53% of visitors coming from abroad in 2026, the stand has to lead with image and product presentation rather than long texts in French. We design spaces where collections and innovations can be read at a glance, whatever language the visitor speaks.
Many SILMO exhibitors want to show their collections to the public and, at the same time, host distributors for more confidential meetings. We plan for clearly separated zones: an open showcase for the collections, and more enclosed meeting spaces for professional conversations.
Let's give your brand
pride of place at SILMO.
Twenty minutes are enough to define floor space, setup and budget, and see whether we move forward together.