Bespoke stand for Eurosatory 2028:
five days when the world
watches land defence.
Exhibiting at Eurosatory, the world’s land defence and security show? With 60,000 professionals and 440 official delegations from 67 countries at Paris Nord Villepinte, The Good Experience designs, builds and installs your turnkey stand: Eurosatory Lab and Coges already trust us.
Eurosatory 2028, Paris Nord Villepinte.
The world's benchmark show for land defence and security. A biennial event: no catch-up session for another two years.
Decision-makers, states, the press.
Purchasing departments, programme officers, official delegations from 67 countries and more than 900 journalists: your stand is watched at several levels at once.
Bespoke, turnkey.
From 3D design to teardown. A finish standard worthy of a show where an entire sector's image is at stake.
Your stand is also
a diplomatic instrument.
Across Eurosatory's 40 national pavilions, each stand represents an industry, and sometimes a state. Your visitors aren't only buyers: they are also official delegations and hundreds of journalists watching who exhibits, where, and how.
Five days, the whole land defence industry.
The world's benchmark show for land defence and security, at Paris Nord Villepinte. The next edition will run from 19 to 23 June 2028.
- Paris Nord Villepinte
- Biennial · next edition 19–23 Jun 2028
- 100% trade, no public day
Buyers, states, media.
Programme officers, procurement departments for the armed and security forces, official delegations from 67 countries. An audience that awards multi-year contracts, with the international press watching.
- 60,000 professionals, 440 official delegations
- 2,633 exhibitors from 67 countries
- More than 900 journalists from around the world
A sector undergoing major restructuring.
150 conference sessions and 400 speakers from 31 countries shape this edition: doctrines, innovations, industrial sovereignty. A stand must take part in that strategic dialogue, not just display equipment.
- Defence innovation & industrial sovereignty
- 150 conferences, 400 speakers
- International cooperation
A record edition,
mirror of a rearming sector.
2,633 exhibitors, 67 countries, 40 national pavilions: the 2026 edition is seeing unprecedented growth, a reflection of a sector undergoing deep strategic change. Against that backdrop, your stand can no longer settle for exhibiting: it must assert a position.
2026 edition. 2,633 exhibitors from 67 countries, 40 national pavilions, 440 official delegations, 60,000 trade visitors, more than 900 journalists, 400 speakers from 31 countries and 150 conferences. The next edition will run from 19 to 23 June 2028 at Paris Nord Villepinte.
Setups
by The Good Experience
at Eurosatory.
Among the players who trust us with their stand at Eurosatory: Eurosatory Lab, Coges. Each a setup designed, built and installed by our team.
The laboratory of tomorrow's defence.
A 900 m² space dedicated to open innovation at the world's leading land defence show. A setup that gathers defence start-ups, manufacturers and institutions in a format that is part showroom, part incubator: individual alcoves, demonstration screens and suspended signage to identify each pod from the aisle.
Saving lives, building the future.
A translucent geodesic dome to present Helped, Coges's rapid shelter and troop-support solution. Inside, a visitor journey with demonstration screens and educational panels, making a humanitarian promise tangible at the heart of a defence show.
Your next Eurosatory stand.
What if the next setup by The Good Experience were yours? Brief us, let's talk.
One approach only:
bespoke, turnkey.
From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.
You're probably wondering…
At Eurosatory, a stand is read on several levels: by the buyer assessing a solution, by the official delegation observing a country's or an industry's positioning, and by the journalist looking for an image. We design a scenography that works on all three levels at once: legible from afar, credible up close, and good in a photograph.
An open-innovation format calls for modular architecture: each exhibitor needs their own identifiable alcove, while staying tied to shared signage that makes the group visible from the aisle. That's the principle behind Eurosatory Lab, a hybrid between showroom and incubator that we designed for exactly this purpose.
It's a constraint specific to the defence sector: some equipment or data can only be shown to an accredited audience. We integrate closed or by-appointment spaces, with discreet access control, without closing the whole stand to non-accredited visitors.
No: a national pavilion must carry the identity of a country or an industry while letting each exhibiting manufacturer keep its own. So we work on a shared welcome framework (signage, reception area, colour scheme) into which credible individual stands can slot, without either one overpowering the other.
Let's give your brand
pride of place at Eurosatory.
Twenty minutes are enough to define floor space, setup and budget, and see whether we move forward together.