Bespoke stand for SILMO Paris 2026:
where the future of optics
takes shape.
Exhibiting at SILMO Paris, the leading international show for optics and eyewear? With more than 33,000 professionals, 52% of them international, at Paris Nord Villepinte, The Good Experience designs and installs a stand built to capture this global audience.
SILMO Paris, Paris Nord Villepinte.
The international reference show for optics and eyewear. New collections, innovations and trends take shape here every year.
The whole global optics industry.
Opticians, manufacturers, distributors: more than 33,000 professionals gather every year, more than half of them from abroad.
Bespoke, turnkey.
From 3D design to teardown. A finish standard worthy of a show where a machine is judged by eye as much as by its spec sheet.
The world gathering
for optics and eyewear.
At SILMO Paris, new collections are unveiled and the sector's innovations go on show for the profession worldwide. A stand has to hold its own in this international crowd, where people come as much for the trends that will shape tomorrow as for what's new right now.
The annual gathering of global optics.
Every year at Paris Nord Villepinte, SILMO Paris brings together professionals from all over the world for the sector's new collections and innovations. The next edition will run from 25 to 28 September 2026.
- Paris Nord Villepinte
- Annual · next edition 25–28 Sep 2026
- International optics & eyewear show
A global audience, in near-equal parts.
Opticians, distributors and manufacturers from dozens of countries: a 52% international audience, up sharply from one edition to the next, coming for the collections and innovations that will shape tomorrow.
- 33,358 professionals in 2025 (+6.5%)
- 52% international, 48% French
- 900+ exhibiting companies
75,000 m², a sector on the move.
New collections, technological innovations, lasting synergies for the industry: SILMO Paris has established itself as a catalyst for opportunity across the whole optics sector. Your stand has to hold its own in that density, not simply add to it.
- 75,000 m² of exhibition space
- 900+ exhibiting companies
- Attendance growth: +6.5%
33,358 professionals,
and a fast-growing industry.
In 2025, SILMO Paris brought together 33,358 professionals at Paris Nord Villepinte, 52% of them international, up 6.5% on the previous edition. More than 900 companies presented their collections and innovations across 75,000 m² of exhibition space. In a crowd that dense, your stand is the first sign of your place in the industry.
2025 edition at Paris Nord Villepinte. SILMO Paris brought together 33,358 professionals from 26 to 29 September 2025, 52% international and 48% French, a sharp 6.5% rise in visitor numbers. More than 900 exhibiting companies presented their expertise across 75,000 m² of exhibition space. The next edition will run from 25 to 28 September 2026, at Paris Nord Villepinte.
400 stands a year,
soon yours at SILMO.
No recent SILMO stand by The Good Experience, but 400 bespoke stands designed every year, and proven expertise in running projects at the biggest international trade shows. Yours could be the next one here.
One approach only:
bespoke, turnkey.
From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.
You're probably wondering…
SILMO packs new collections from around the world into a handful of aisles. To capture attention, you need an exhibition space that presents frames as objects of desire, with lighting and display worthy of a premium boutique rather than a standard trade show display.
SILMO Paris gathers more than 900 companies across 75,000 m². To stand out, a recognisable scenographic approach from the aisle entrance often does more than sheer spending. We start from your brand identity to create a stand that is identifiable from afar.
With 52% of visitors coming from abroad, the stand has to lead with image and product presentation rather than long texts in French. We design spaces where collections and innovations can be read at a glance, whatever language the visitor speaks.
Many SILMO exhibitors want to show their collections to the public and, at the same time, host distributors for more confidential meetings. We plan for clearly separated zones: an open showcase for the collections, and more enclosed meeting spaces for professional conversations.
Let's give your brand
pride of place at SILMO.
Twenty minutes are enough to define floor space, setup and budget, and see whether we move forward together.