Bespoke stand for the Mondial de l'Auto 2026:
seen by millions,
far beyond the show.
Exhibiting at the Mondial de l'Auto, one of the world's biggest automotive events? With more than 508,000 visitors and nearly 5 million social media impressions during the show, The Good Experience designs, builds and installs your turnkey stand: Aixam and Cosmobilis have already trusted us.
Mondial de l'Auto 2026, Porte de Versailles.
One of the world's biggest automotive events. The 2026 edition runs over seven days, with an extra weekend compared to 2024.
Families, enthusiasts, professionals.
From the general public visiting with their families to the manufacturers and institutions of the Paris Automotive Summit: a show that brings together the whole industry and every audience.
Bespoke, turnkey.
From 3D design to teardown. A finish standard worthy of a show where the biggest manufacturers stand side by side.
Here, your stand is filmed
before it's even visited.
Before opening to the general public, the Mondial de l'Auto starts with a press day: more than 4,000 journalists and 1,000 content creators are the first to see the stands. What your setup shows that day is already circulating widely before the first public visitor walks through the doors.
Seven days, the world's automotive industry in Paris.
One of the world's biggest motor shows, spread across five pavilions of the Parc des Expositions. The 2026 edition will run from 12 to 18 October, with an extra weekend compared to 2024.
- Paris Expo Porte de Versailles, 5 halls
- Biennial · next edition 12–18 Oct 2026
- Press day, then opening to the general public
Journalists first, families next.
More than 4,000 journalists and 1,000 content creators on press day, then a very broad audience all week: families, enthusiasts, curious visitors of all ages coming to see the new models.
- 508,007 visitors in 2024
- 4,000+ journalists, 1,000 content creators
- 81% of French people emotionally attached to their car (Ipsos)
Politics, industry, everyone comes through.
The Mondial also hosts the Paris Automotive Summit run by the PFA (3,100 professionals) and a B2B village. At the last edition, the French President and 7 ministers visited.
- Paris Automotive Summit & B2B village
- More than 25 conferences (including 12 by Google and BCG)
- Institutional and political visits
A physical event,
turned into a true media outlet.
508,007 visitors, but also nearly 5 million social media impressions and more than 3 million website views during the month of the show: the Mondial de l'Auto reaches an audience far beyond the five pavilions of the Parc des Expositions. What happens on your stand can be seen by hundreds of thousands of people who never set foot on site.
90th edition, 2024. 508,007 visitors, 48 manufacturers, 158 exhibitors and partners across 5 pavilions. More than 4,000 journalists and 1,000 content creators on press day, nearly 5 million social media impressions and more than 3 million web views over the month of the show. The next edition will run from 12 to 18 October 2026 at Paris Expo Porte de Versailles.
Setups
by The Good Experience
at the Mondial de l'Auto.
Among the brands that trust us with their stand at the Mondial de l'Auto: Aixam, Cosmobilis. Each one designed, built and installed by our team.
Accessible mobility, in the spotlight.
A stand that refocuses attention on a segment the general public often overlooks. Aixam uses the Mondial to assert what sets it apart: mobility for everyone, accessible from age 14, with vehicles presented on colourful platforms and a stand designed to appeal to families and professionals alike.
All of mobility, under one brand.
An interactive 450 m² stand in Hall 4, uniting the Cosmobilis group's brands under a single brand signature: online driving school (En voiture Simone), ride-hailing (Marcel), short- and long-term rental (Ucar Mobility Group), new and used vehicle distribution (BYmyCAR, Fleetway). A dark, high-tech scenography, large screens and a vehicle on display, designed to embody a unified vision of mobility rather than a juxtaposition of brands.
Your next Mondial de l'Auto stand.
What if the next setup by The Good Experience were yours? Brief us, let's talk.
One approach only:
bespoke, turnkey.
From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.
You're probably wondering…
Press day comes before the public opening: that's when the stand must be 100% finished, shown from its best angle, with a clear viewpoint for photo and video. We set the build schedule so nothing is still being touched up that day, and we design the lighting and scenography to stay legible on screen, not just in person.
A test drive converts better than a spec sheet: at this show, a majority of visitors who try a vehicle say it helps them consider a change. We plan demonstration areas accessible from the aisle, with a flow that lets people watch without waiting endlessly for their turn.
Up against the big brands, a niche player gains more from owning its difference than from playing it down. We build a strong visual signature and a sharp message that grabs attention without borrowing the codes of mainstream manufacturers. The Aixam stand meets the question head-on: “no licence, so what?”, with vehicles displayed on colourful platforms that catch the eye from a distance.
The Mondial brings families out for the day and professionals from the Paris Automotive Summit or the B2B village together in the same aisles. We plan two levels of experience: a warm, accessible welcome for the general public, and a more discreet meeting space for professional conversations, without one getting in the way of the other.
Let's give your brand
pride of place at the Mondial de l'Auto.
Twenty minutes are enough to define floor space, setup and budget, and see whether we move forward together.