Updated 24 July 2026
Trade show · Finance & services

Bespoke stand for Patrimonia:
the European convention
of wealth management professionals.

Exhibiting at Patrimonia, France's largest gathering of wealth advisory professionals: financial advisers, independent advisers, family offices, private wealth managers, chartered accountants, notaries, brokers, lawyers? With more than 9,000 professionals gathered in 2025 at the Centre des congrès de Lyon, The Good Experience designs and installs a stand built to win over this audience of intermediaries.

The show at a glance

An intimate format,
far from the mass-market shows.

At Patrimonia, it's not the number of visitors that counts but their power to recommend: every adviser present steers the investment choices of dozens of clients. A stand must build trust and rapport, not just attention.

The show

Two days in the heart of Lyon.

Every year, Patrimonia brings together all the wealth management advisory professions at the Centre des congrès de Lyon. The 33rd edition will be held from 30 September to 1 October 2026.

  • Centre des congrès, Lyon
  • Annual · next edition 30 Sep–1 Oct 2026
  • Professional convention, wealth advisory
The audience

Wealth advisers, notaries, lawyers, chartered accountants.

Wealth management advisers, independent financial advisers, family offices, private wealth managers, chartered accountants, notaries, brokers and lawyers gather at Patrimonia to meet the providers of savings and investment solutions.

  • 9,067 professionals (2025 ed.)
  • ~400 partner-exhibitors
  • All the wealth advisory professions
The context

Training, networking, reading the market.

Beyond meetings with partners (real estate, SCPI funds, private assets, insurance, asset managers), Patrimonia is also a place for continuing education and monitoring wealth advisory trends.

  • Real estate, SCPI funds, private assets, insurance
  • Continuing education & market intelligence
  • Conferences & workshops throughout the convention
The 2025 edition

The benchmark event,
for the whole profession.

In 2025, the 32nd edition of Patrimonia brought together 9,067 wealth management professionals at the Centre des congrès de Lyon, with nearly 400 partner-exhibitors and close to 90 talks. In an ecosystem where every contact counts, your stand is the first sign of your credibility with the professionals who recommend you.

32nd edition, Centre des congrès de Lyon. Patrimonia drew 9,067 wealth management professionals and nearly 400 partner-exhibitors, with close to 90 talks. The 33rd edition will be held from 30 September to 1 October 2026, at the Centre des congrès de Lyon.

Projects

Setups
by The Good Experience
at Patrimonia.

Two asset management brands, two different scenographic approaches: Mandarine Gestion and Edram show how a stand builds trust with wealth management advisers. Designed, built and installed by our team.

Mandarine Gestion stand at Patrimonia, private meeting spaces and a sober visual identity, designed and built by The Good Experience
Mandarine Gestion · asset management

Asset management, shown at its best.

An elegant, discreet stand, true to Mandarine Gestion's philosophy. Private meeting spaces and a polished visual identity that inspire trust and exclusivity among wealth management advisers.

Asset managementPrivate meeting spacesPremium world
Edram stand at Patrimonia, setup staging the firm's ESG commitments, designed and built by The Good Experience
Edram · responsible asset management

SRI takes shape.

A setup that makes Edram's ESG commitments tangible for wealth management professionals. A stand combining financial rigour and impact storytelling, to win over the most demanding advisers.

SRI & ESGResponsible managementImpact storytelling
Your brand

Your next Patrimonia stand.

What if the next setup by The Good Experience were yours? Brief us, let's talk.

Start your Patrimonia project
Our approach

One approach only:
bespoke, turnkey.

From 3D design to teardown, every stand we design and build is bespoke, with the option of a sustainable approach. Two ways of going about it, each detailed on its own page.

Frequently asked questions

You're probably wondering…

At Patrimonia, financial advisers and family offices assess a potential partner as much on perceived strength as on the offering itself. A stand should favour private meeting spaces and an understated, high-quality scenography, as on the Mandarine Gestion stand, rather than a show of resources.

At such a dense convention, a wealth management adviser has to ration their time across many stands. We craft a recognisable visual identity and meeting spaces that make people want to stop, rather than a stand that merely displays a brochure.

Wealth professionals are increasingly alert to how credible sustainability commitments really are. On the Edram stand, we chose to give the ESG commitments concrete form rather than display them as a slogan, to build trust that stands up to scrutiny.

A large share of the conversations at Patrimonia are commercial or strategic discussions that partners prefer not to hold in public. We often plan closed or semi-open meeting spaces, alongside a more visible welcome area to catch attention in passing.

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Let's talk for 20 minutes · Reply within 48h

Let's give your brand
pride of place at Patrimonia.

Twenty minutes are enough to define floor space, setup and budget, and see whether we move forward together.